In recent years, the popularity of outdoor camping has also increased the demand for purchasing mobile energy storage power supplies, which will further enrich their use in entertainment scenarios. In 2022, the scale of China's camping market reached 52.8 billion yuan.

In 2023, after the release of the epidemic, the outdoor camping market is expected to experience exponential growth. At the same time, in order to improve the camping experience, people are eager to join more entertainment and leisure methods such as cooking, watching movies, and games. However, in the outdoor camping scene, these can only be met by mobile energy storage power. According to relevant data, it is expected that by 2026, the demand for mobile energy storage power sources in the outdoor activity field will exceed 13.55 million units, with a scenario penetration rate of 15.9%.

01 Market demand for household energy storage industry

At present, the energy storage market in China is mainly driven by enterprise demand, and policies are encouraged to continue to increase. The installed capacity of energy storage has increased, and the industry has broad demand space. According to relevant data, as of the third quarter of 2022, China's cumulative installed capacity of energy storage was 50.3GW, a year-on-year increase of+36%, including 5.9GW of lithium batteries, an increase of 15% compared to the end of 2021; In 2021, the cumulative installed capacity worldwide was 209.4GW, with a year-on-year increase of 9.58%, including 23.2GW of lithium batteries, with a year-on-year increase of 76%.

However, the domestic household energy storage market is still in its infancy. However, due to many uncertain factors such as power outages and tiered electricity prices, household energy storage has attracted attention. The potential market demand for mobile and household energy storage is rapidly releasing, and it can be foreseen that there will be huge market potential in the future.

Due to the soaring energy Electricity pricing in Europe, North America and other regions, as well as the high and poor stability of Electricity pricing in Africa and other countries or regions, the application of home PV+energy storage can improve the level of spontaneous self use of power, delay and reduce the risks caused by the rise in electricity prices, and obtain stable power support, so the demand is rising rapidly.

Household energy storage has suddenly become popular in the global market. The continuous rise in energy prices and electricity prices has driven the rapid application of household energy storage devices abroad. The number of installed household battery energy storage systems in Europe in 2022 has exceeded 420000 units, with a battery capacity of over 9GWh. It is expected to grow by 300% to 32.2GWh by the end of 2026, and the number of households with optical storage systems will reach 3.9 million.

Due to the current high electricity prices, solar energy and energy storage can help reduce electricity bills, resulting in a record high annual installation of household battery energy storage systems. In 2021, the top five battery markets in Europe - Germany, Italy, Austria, the UK, and Switzerland - accounted for 88% of installed batteries in Europe, with Germany leading with a 59% share.

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